ikely, you have noticed the growing global trend toward visual storytelling.
In wedding photography, visual storytelling is the avant garde concept that has made passé the photojournalistic (candid) style which had been prominent in the past.
Before drawing conclusions, I would like to briefly address the recent history of photography for weddings and other portrait couples.
The old traditional style flattened by the unnatural light created from a flash did not convey the true emotions experienced. That style became almost extinct by the beginning of the new millennium, replaced by wedding photojournalism.
Wedding photojournalism was an innovative concept that I personally spread throughout Italy in the late 90’s, and was based on the almost total absence of posed shots, treating weddings just like social photography.
The emotions documented were exclusively spontaneous, including portraits.
Though wedding photojournalism endured for about a decade as a “novelty”, it has been quite crucial in bringing wedding photography to a higher professional level.
There was still, however, something missing, since not all wedding settings and situations are conducive to be photographed in an exclusively documentary style. Some wedding events might seem to be less striking, even though there are beautiful sentiments, placing more reliance on the photography to communicate emotion.
So, the use of posing is back, with a new and very specific language, very similar to that of fashion or editorial photography. This new style of posed photography is composed much like in a film, by using introductions, descriptive scenarios, transitions, and details, joined together to build a recognisable and structured story that does not need text (descriptions may be used, but it is not fundamental).
This is the real meaning of visual storytelling in photography:
the art of telling a story through images, without the need of text or a vocal commentary.
Honestly, photographers have always used visual storytelling, simply telling a story with images, hence the name “Photographic Story”.
The novelty is seen above all in the complex, complete and mature way the story is told, and how it is integrated through the images.
In fact, thanks to the evolution of the photographic story, more attention is dedicated to photo services for couples realised independent of the wedding or engagement event.
To accomplish this, neither a celebration, a set-up, a party, nor guests are required.
The photo service establishes a couple with their story, culture and romance. This works as well in beautiful city as Venice, a tranquil place like Minneapolis or a mystical place such as Iceland, as profoundly for an engagement as for a vacation.
Carpe diem. Seize the day!
Take home in images, every precious moment experienced.
Thanks to visual storytelling, the journey will not end when returning home.
A truly heartfelt love is now confirmed by images.
… This benefit could be for you, too!
A VISUAL STORYTELLING TALE
In collaboration with: Claudia Zannini @claudia_mimejorvenecia, Venetian tourist guide
Prologo
FINE
Venice unveiled working with the tour guide Claudia Zannini “Mimejorvenecia”
Complimenti.
Logra sorprenderme siempre, por originalidad y profundidad. La narración nunca sigue esquemas fijos, y resulta perfectamente adecuada al estilo de las personas retratadas.
Siempre nueva, y de una riqueza de detalles y significados difícil de encontrar.
Enhorabuena Luca, este servicio fotográfico de "visual storytelling" es una verdadera joya.
Es un honor para mí tener la ocasión de trabajar contigo y tu team en Venecia.
Es una ciudad tan llena de arte, historia y belleza natural, que merece ser representada y retratada con amor y sensibilidad.
En cuanto guía turístico de la ciudad, cuando conocí tu trabajo empezó a nacer la idea de trabajar contigo uniendo el momento de la visita guiada con la sesión fotográfica de "narración visual" tuya. Mis clientes más exigentes me pedían a menudo algo que fuera exclusivo e inolvidable durante su viaje a Venecia.
Así que empezando esa colaboración de guía turístico y fotógrafo, dimos lugar a algo verdaderamente nuevo y emocionante sea para nosotros que para las personas retratadas.
La manera con la que trabajáis, tú y tu team, me fascina, así como la amabilidad y la facilidad con la que establecéis pronto una relación de confianza con nuestros clientes, logrando comprender sus expectativas y su personalidad, siendo capaces de reflejarlas en las fotos.
Ahora que puedo ver el resultado de uno de nuestros recientes trabajos juntos en Venecia, me alegro de darme cuenta de que es aún más complejo, significativo y sorprendente de lo que me imaginaba.
Me quedo admirada.
Dopo venticinque anni di fotografie e di matrimoni a Venezia ho capito di non conoscerla ancora in pieno e di quanto sia importante visitarla in compagnia di una (vera) guida turistica.
Il tuo profilo Instagram, grazie al quale abbiamo iniziato questo progetto, rimane uno dei più preziosi che conosca.
Con grande maestria e originalità, questo servizio trasmette emozioni uniche e rare.
Una armonia perfetta!
Ti ammiro
Alcune foto lasciano stupefatti.
Strepitose, tra tutte, quelle di Burano che sembrano miniature.
Ci vorrebbero foto come queste anche per il mio blog... :)
Baci
Martina